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From Fragmented Data to a Unified Customer View: Profel’s Salesforce Journey with Spire

Discover how Profel used Salesforce and Spire’s expertise to unify customer data, improve service, and prepare for AI-driven growth.

Topic
Sales & Revenue Operations
Solution
Sales
Industry
Manufacturing
Spire members
Customer Link

Profel’s CRM Challenge

Profel, a Belgian manufacturer known for its customer-first approach in windows and doors, faced a common issue: fragmented customer data and a lack of unified processes. Sales and service information was scattered across OneNote files and siloed systems, making it difficult for teams to access reliable customer insights. As Profel scaled, the absence of a centralized CRM solution began to impact efficiency and visibility.

The result? Time lost searching for information instead of delivering great service.

Gloved installer holds up a window frame with a handle in a bright, softly blurred interior.

Image ©️ Profel

Salesforce CRM Implementation with Spire

To solve this, Profel turned to Salesforce Sales Cloud, with Spire as their implementation partner. The goal: build a single source of truth for every customer interaction, across all business units.

Together, Profel and Spire rolled out a tailored Salesforce CRM solution that delivered a 360-degree customer view. Now, every sales, support, and service team member can access accurate, real-time data.

This streamlined setup helps Profel serve customers faster, respond with more context, and reinforce the high-quality experience the brand is known for.

Results: measurable impact across the board

The impact of the new platform became visible fast, both for customers and internal teams.

Customer adoption

  • Unified customer view adopted across all departments
  • Teams collaborate around the same real-time customer data
  • Less time searching, more time serving the customer

Operational efficiency

  • Significant time saved in sales and service follow-up
  • Lower admin burden thanks to centralized information
  • Teams now focus on customer experience, not data chasing

Scalability

  • Rolled out across multiple divisons and ready to scale
  • Platform tailored to Profel’s structure and processes
  • Future-ready with AI and Data Cloud integration in scope

It never felt like just another implementation — it was a real partnership. Spire understood our needs, challenged us where needed, and helped us get the best possible result.

Thomas Vrancken

Account Manager at Profel

Watch Profel’s team share their CRM journey with Spire & Salesforce

Looking forward with Salesforce Service Cloud & Automation

With Salesforce as a foundation, Profel is now looking to the future: integrating Salesforce Service Cloud and Marketing Cloud to further improve customer experience and internal efficiency. From automating routine tasks to unlocking predictive insights, Profel’s digital roadmap includes tools like Agentforce to empower sales and service teams. The focus? Freeing up time for value-adding interactions while staying ahead of customer expectations.

Outdoor banner with the Profel logo, showing references to PVC and aluminum window and door solutions.

About the project

industry
Manufacturing
Region
Belgium
Solutions used
Sales Cloud
Spire members

Customer Link

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