Discover how Profel used Salesforce and Spire’s expertise to unify customer data, improve service, and prepare for AI-driven growth.
Profel, a Belgian manufacturer known for its customer-first approach in windows and doors, faced a common issue: fragmented customer data and a lack of unified processes. Sales and service information was scattered across OneNote files and siloed systems, making it difficult for teams to access reliable customer insights. As Profel scaled, the absence of a centralized CRM solution began to impact efficiency and visibility.
The result? Time lost searching for information instead of delivering great service.
Image ©️ Profel
To solve this, Profel turned to Salesforce Sales Cloud, with Spire as their implementation partner. The goal: build a single source of truth for every customer interaction, across all business units.
Together, Profel and Spire rolled out a tailored Salesforce CRM solution that delivered a 360-degree customer view. Now, every sales, support, and service team member can access accurate, real-time data.
This streamlined setup helps Profel serve customers faster, respond with more context, and reinforce the high-quality experience the brand is known for.
The impact of the new platform became visible fast, both for customers and internal teams.
Customer adoption
Operational efficiency
Scalability
It never felt like just another implementation — it was a real partnership. Spire understood our needs, challenged us where needed, and helped us get the best possible result.
Account Manager at Profel
With Salesforce as a foundation, Profel is now looking to the future: integrating Salesforce Service Cloud and Marketing Cloud to further improve customer experience and internal efficiency. From automating routine tasks to unlocking predictive insights, Profel’s digital roadmap includes tools like Agentforce to empower sales and service teams. The focus? Freeing up time for value-adding interactions while staying ahead of customer expectations.
Let’s talk. We’re happy to think along.
Discover how Profel used Salesforce and Spire’s expertise to unify customer data, improve service, and prepare for AI-driven growth.
Transform your data potential into real-world value with a people-first, scalable strategy.
Streamlined ordering flows. Scalable operations across Europe.
Discover how BASF⎜Nunhems digitized their B2B commerce with Salesforce and why they chose Spire to guide them.