From Fragmented Data to a Unified Customer View: Profel’s Salesforce Journey with Spire
Discover how Profel used Salesforce and Spire’s expertise to unify customer data, improve service, and prepare for AI-driven growth.
Transform your data potential into real-world value with a people-first, scalable strategy.
AI has moved beyond hype, it is reshaping industries. But without a clear strategy, organisations risk siloed pilots, low adoption, and missed opportunities. A well-defined Data + AI Strategy is essential for connecting innovation to outcomes. It ensures that data-driven decisions, automation, and advanced insights translate into measurable impact across your organisation.
This article is based on a practical framework developed by Member of Spire Biztory. We have adapted their original thinking to reflect Spire’s ecosystem-wide, people-first approach to digital transformation.
AI without a data strategy is like a car without fuel, it won’t take you far.

Too often, businesses invest in data and AI tools without a roadmap. Data lives in siloes. AI pilots don’t scale. Teams lack clarity, skills, or trust. As a result, only 13% of data projects actually deliver measurable business outcomes.
70% of AI projects stall at the proof-of-concept stage due to poor data readiness, unclear ownership, or resistance to change.
Without a joined-up strategy, the disconnect between data and business outcomes only widens.
At Spire, we guide organisations through pragmatic, human-centred digital transformation. Our approach to Data + AI Strategy brings people, process, and platforms into alignment, empowering you to act on insights, not just gather them.
Vision & Alignment
Linking AI to business goals from day one
Data Foundation
Ensuring governance, accessibility, and trust
Use Case Prioritisation
Targeting ROI with real-world needs
Scalable Tech Stack
Modular, cloud-native, and future-proof
Change Enablement
Training, adoption, and culture shaping
This process ensures your AI journey is not just technically sound, it is fully embedded in how your teams think, act, and deliver.
With a clear strategy, our clients have achieved:
For the original framework behind this approach, read the full article by Member of Spire Biztory.
Let’s talk. We’re happy to think along.
Discover how Profel used Salesforce and Spire’s expertise to unify customer data, improve service, and prepare for AI-driven growth.
Transform your data potential into real-world value with a people-first, scalable strategy.
Streamlined ordering flows. Scalable operations across Europe.
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