Discover how Profel used Salesforce and Spire’s expertise to unify customer data, improve service, and prepare for AI-driven growth.
Profel replaced scattered files and systems with a single source of truth across sales and service teams.
Centralizing customer information reduced admin, sped up follow-ups, and improved service quality.
Building a clean data baseline prepares Profel for advanced automation with Agentforce Marketing.
Profel is a leading Belgian manufacturer known for its customer-first approach in windows and doors. As the business grew, the company dealt with a familiar problem in operations: fragmented customer data and inconsistent processes.
Their sales and service information sat scattered across various OneNote files and disconnected databases. Because of this, teams lost valuable time searching for basic details instead of serving clients. Without a centralized system, getting reliable visibility into customer history became nearly impossible.
Image ©️ Profel
To solve these data bottlenecks, Profel chose Salesforce Sales Cloud and selected Spire as their dedicated Salesforce CRM implementation partner.
Together, we established a true 360-degree customer view across all business divisions. Every sales, service, and support team member gained instant access to accurate, real-time data in one place.
This streamlined setup allows Profel to handle customer inquiries faster and respond with full context, all while maintaining the high-quality service their brand is known for.
For Profel, the impact of their CRM implementation was immediate for both internal teams and external customers:
Unified customer view across departments
Sales and support teams now collaborate around identical, real-time customer data.
Lower administrative burden
Centralizing information saves lots of time in follow-ups, letting employees focus on customer experience rather than chasing data.
Scalable architecture
The platform was rolled out across multiple divisions and is structured to support future company growth.
Working with Spire didn’t feel like just another implementation, but like a real partnership. They understood our needs, challenged us where needed, and helped us get the best possible result.
Account Manager at Profel
Many growing B2B manufacturers are dealing with the same challenge as Profel: data gets trapped in spreadsheets and legacy tools as teams scale. When customer interactions live in isolated systems, response times slow down and departments stop talking to each other.
Salesforce Sales Cloud turns scattered information into a strategic asset. By connecting core operational teams through a customer 360 view, manufacturing companies can improve service quality today while building a clean data foundation for the initiatives of tomorrow.
With a solid CRM foundation in place, Profel is ready to expand its digital capabilities.
The next phase includes integrating Salesforce Service Cloud and Agentforce Marketing (formerly known as Salesforce Marketing Cloud) to automate routine workflows and deliver predictive customer insights. By connecting tools like Agentforce and Data Cloud, Profel will free up more time for high-value interactions while staying ahead of customer expectations.
Let’s talk. We’re happy to think along.
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