Streamlined ordering flows. Scalable operations across Europe.
Discover how BASF⎜Nunhems digitized their B2B commerce with Salesforce and why they chose Spire to guide them.
BASF l Nunhems, the vegetable seeds business of BASF, serves a broad and complex ecosystem: farmers, growers, and distributors across Europe. Traditionally, the ordering process involved sales reps, phone calls, and emails. A model that no longer matched modern customer expectations.
Digital Excellence Manager at BASF⎜Nunhems
Customers are used to intuitive, 24/7 digital experiences in their private life. Why wouldn’t they expect the same from us?
The need was clear: enable customers to explore, order, and track seed availability digitally – while ensuring flexibility across seasons, product types, and countries.
To future-proof their operations, BASF⎜Nunhems selected Salesforce Commerce Cloud as the foundation for their digital transformation.
They partnered with Spire from business assessment to architecture, UX design and rollout.
The project was delivered through close collaboration between two Spire members: FORWARD and Brightfox Netherlands Together, they ensured a pragmatic approach tailored to BASF l Nunhems’ digital maturity.
The impact of the new platform became visible fast, both for customers and internal teams.
Customer adoption
Operational efficiency
Scalability
Working with Spire helped us shift from AI theory to real impact. Their guidance turned our data into a strategic asset.
BASF ⎜Nunhems
BASF l Nunhems continues to expand its Salesforce landscape, with further plans to integrate Marketing Cloud features and build on the centralised Commerce Cloud foundation.
Internally, the digital shift is also driving adoption of Salesforce for case management, reporting, and forecasting. The entire customer experience is moving toward a “single platform strategy”, with Salesforce at the heart.
FORWARD – Commerce Cloud
Brightfox Netherlands – Experience Cloud
Let’s talk. We help companies like BASF⎜Nunhems rethink their commercial operations, simplify complex order flows, and scale their digital experience with Salesforce.
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